About LBB

Less, But Better. was started by Brigitte Brady-Harris with a mission to help brands quickly understand what sets you apart and why consumers should buy from you. How can you execute fewer, but more impactful, actions across your marketing organization to get the results you want?

With her extensive experience in eCommerce, retail, and consumer brands, Brigitte has led countless transformations, proving time and time again that quality trumps quantity when it comes to impact. Her track record speaks volumes—bringing bold strategy, inspired brand management, digital expertise, and top-tier thought leadership to companies big and small, from scrappy start-ups to Fortune 100 giants.

From iconic brands like Gap, Williams-Sonoma, and Bed Bath & Beyond to innovative disruptors like Sunbasket and MIXT, Brigitte’s career is a masterclass in how to grow, innovate, and deliver results that matter.